OTIS Wins Sunglasses Brand of the Year

OTIS has just been named Sunglass Brand of the Year at the Australian Surf Industry Awards. This is the eighth time we’ve been given this honour, and to say we’re stoked is an understatement.

Every year, this award is a massive high-five from our retail partners. These are the local surf shops and independent stores who are the backbone of our industry. To have their vote always comes with a true sense of pride.

This one feels even more special too.

We all know it’s a tricky time out there. Everyone is looking for value and making more considered choices. The fact that retailers continue backing OTIS as their number one, and that customers are still choosing our eyewear, tells us that our core mission is more important than ever.

It’s not about being fast fashion or the cheapest option. It’s about style with substance. Designs that stand the test of time, in quality materials that hold up long term too.

"We're just so grateful and humbled,” says Sally Kerr, our Head of Brand and Product at OTIS. “This feels like a genuine validation of our 'why.' It shows that even when budgets are tight, customers are seeking out true quality. They're investing in products they can trust. We’re incredibly proud to be a brand they can count on."

We’ve never been about disposable eyewear. We’re about making a better product for our community and the planet. Signature, scratch-resistant mineral glass lenses, lifetime warranties on our frames, and styles that are designed for a life of freedom outside.

So, a massive, genuine thank you to our incredible team, our amazing retail partners, and every single person who wears and trusts our eyewear. This one is for you.