OTIS Wins Record-Breaking 7th SIA Award For Sunglasses Brand of the Year!

We are beyond thrilled to announce that OTIS Eyewear has been awarded Sunglasses Brand of the Year at the 2024 Australian Surf Industry Awards. This marks a record-breaking seventh time in the last eight years that we’ve been honoured with this prestigious accolade, solidifying our status as the most decorated sunglasses brand in the awards’ history.


OTIS was recognised for our exceptional combination of high-quality mineral glass lenses and our ongoing commitment to sustainability, including the expansion of our EcoAcetate and EcoGrilamid frame options.


Sally Kerr, Head of Brand and Product at OTIS, highlighted the significance of this achievement, saying, “It’s a true honour to be recognised by our country’s retailers, who stock the best sunglass brands from around the world. Being their top choice means the world to us. This award reflects the dedication and hard work of the entire OTIS team in creating an outstanding brand experience people love year after year.”


 

Previously known as the SBIA awards, the Surf Industry Awards recognises the best brands, marketing campaigns, and product innovations in the boardsports sector. The night was celebrated in Manly, with over 100 personalities from the boardsports industry, including retailers, brand representatives, and industry veterans.

 

--- BREAK IT DOWN FOR ME...

 
 1) What specific innovations or improvements to OTIS Eyewear products contributed to this year's award win compared to previous years? 
OTIS Eyewear's focus on innovative designs, high-quality materials like EcoGrilamid frames, and its commitment to sustainability likely played a role in this year’s award win, alongside its continued collaboration with creative artists and ambassadors.
2) How does OTIS Eyewear ensure the sustainability of its products, beyond the use of EcoAcetate and EcoGrilamid frames?
At OTIS we emphasize sustainability through responsible sourcing and production processes, such as using EcoAcetate frames and aiming to reduce waste in its manufacturing practices. This is a key focus in our product development.
3) Is OTIS planning to expand its range of eco-friendly sunglasses options following this award recognition?
Given OTIS’s commitment to sustainability, our future collections will continue to expand on eco-friendly sunglasses to meet growing consumer demand (and the needs of our planet) for responsible, stylish eyewear.
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