OTIS Wins ASI Sunglass Brand of the Year for Record 9th Time

OTIS has just been voted Sunglass Brand of the Year for a record-breaking 9th time at the 2026 Australian Surf Industry Awards. Previously known as the SBIA awards, the ASI Awards recognise excellence in key areas like product innovation, marketing, customer service and more. Even more special, the awards are voted by surf shop owners from around the country, meaning those who sell the products every single day on the ground, are the ones calling the shots. It’s a real mark of confidence to have retailers backing OTIS and recognising the brand in this way, year after year after year.

“It’s humbling to have won this award nine times now,” says OTIS brand manager, Simon Lafranchi. “Our crew work really hard to deliver high-quality frames that look good and hold up for the long haul, so to have that rewarded is amazing to see. A huge thanks to the retailers who voted and everyone at OTIS for making the brand what it is today.”

OTIS also finished third place in two other categories on the night, including Environment and Men’s Marketing Excellence. A huge effort for an independent West Australian brand stacked up against global giants.